Introducing ATW - Around The World, the New YouTube Channel by Itaca Holding Group

Itaca Holding Group Proudly Announces the Launch of ATW - Around The World

Itaca Holding Group is excited to unveil ATW - Around The World, an ambitious digital format aiming to conquer the tourism world on YouTube. ATW is a global project that celebrates the beauty and secrets of various nations through uniquely styled mini-documentaries, blending suspense, crime, and compelling storytelling.

The format unfolds across four main regional brands, each dedicated to a specific destination:

  • ATW - Italy

  • ATW - Spain

  • ATW - Greece

  • ATW - Germany

Each brand will offer exclusive content focused on stories, mysteries, and curiosities of their respective cultures, delivering an unforgettable virtual travel experience to audiences worldwide.

A Global Brand with a Clear Vision

ATW is more than just a series of mini-documentaries—it is a strategic initiative to establish itself as a global brand distributed on YouTube, aiming to reach millions of viewers worldwide. Through premium-quality content, ATW seeks to build a strong community of travel and culture enthusiasts.

Each episode is designed to deliver suspense and discovery, captivating a demanding and curious audience. The storytelling will be complemented by a constantly updated online editorial, uncovering new secrets and curiosities about the featured destinations.

The Birth of ATW - Signature

Beyond digital content, ATW will introduce ATW - Signature, a branch dedicated to luxury concierge services. This exclusive offering will provide bespoke travel packages for discerning clients, combining personalized experiences with the discoveries narrated in the channel's mini-documentaries. From private dinners in historic restaurants to exclusive tours of inaccessible locations, ATW - Signature is set to become a benchmark for high-end tourism.

Production by Ronin Media

The production and distribution of the content lineup will be handled by Ronin Media, the media company under Itaca Holding Group, renowned for its expertise in creating top-quality faceless YouTube channels. With extensive experience in delivering high-standard storytelling, visuals, and audience engagement, Ronin Media will ensure ATW meets the highest benchmarks.

A Bright Future for Digital Tourism

With the launch of ATW - Around The World, Itaca Holding Group aims to transform digital tourism into an immersive and captivating experience, designed to win the hearts and minds of viewers worldwide. A journey filled with secrets, compelling stories, and unique curiosities, ATW is poised to establish itself as a global brand and a trailblazer in the industry.


Avanti
Avanti

Dario Scattarelli, New CEO of RONIN MEDIA: Driving Innovation and Leadership for the Future of Media